Target Corporation Case Study Example | Topics and Well Written Essays - 1750 words

brand Corporation - field Study ExampleAfter SWOT analysis the report contains analysis of macro environment of the ships company which includes details about its economy, culture, politics and technology. The overall report is followed by a conclusion stating what has been menti wizd and discussed in the report. insertion fool Corporation, an American retailing company with its headquarters in Minneapolis, Minnesota is among the second largest discount providing retail merchant after Wal-Mart in United States. It was founded in the year 1902 and characterized as the Dayton Dry Goods Company and also one of the first Target stores which have been unfasteneded near Roseville, Minnesota in 1962. It operates 1556 stores in 47 states. Target stores, Mervyns and marshal Fields were the three main retail divisions of Target which was formerly know as Dayton Hudson Corporation. It offered fashion conscious upscale products at affordable price thus distinguishing itself from competito rs. Hudsons and Marshalls were department stores offering sophisticated costly products to the mooned customers while Target and Mervyns offering line up and recreational items to the budget conscious customers. Target received Americas Corporate Conscience pureness in 1989 and contributed over $2 million to the communities where the stores were located (ABOUT, 2012). Target continued to be the biggest money producer of Dayton Hudsons Corporation in 21st century with a successful business mix of voguish merchandise and easy to navigate quality stores. Fifty expanded Target Great land stores were open in 1990 which was combined by general merchandise mix with grocery store. The Target Guest pecker which is the first store credit card was introduced in 1995 which attracted around nine million accounts by 1998. With the harvest-time of Target and being the largest division of Dayton Hudson Corporation the company was then renamed in August 2000 as Target Corporation. In 2002 Targ et generated 84 percent of fiscal revenue from 1225 stores located in 47 states. In 2010 it was ranked at number 33 in Fortune 500 companies. It is also a element of Standard & Poors 500 index. Target Corporation expanded business in Canada in January 2011. By 2013 it plans to operate 100 to 150 stores in Canada (ABOUT, 2012). The mission of Target Corporation is to provide slap-up value, exceptional guest experience through continuous innovation while fulfilling Except More, Pay slight promise and become the preferred shopping destination for guests. Positioning of Target Corporation was based on quality, style, trend and not just pricing. Today Target operates more than 1600 outlets in 47 States which includes grocery shopping, characterisation processing centers, pharmacies, food avenues, in-store bakery, deli, and meat and production section. Target Corporation used attractive promotional strategies for advertising and became the second largest discount retailer in United S tates by 2002. Main competitors of Target were Wal-Mart and K-Mart. When K-Mart declared unsuccessful person the only competitor for Target remains Wal-Mart is one of the retailers which leads the market and industry in terms of gross sales and size. Target Corporations key element of success was its ability of communicating effectively the unique(p) position of company through